Advertising in Nepal

Nepal's frist printed advertisement can be traced to an announcement on the cover of Mokshashiddi, a book by Krishna Giri, in 1919 B.S. The ad announced another book being brought out by Nepal Manoranjan Press. The next Printed ad in Nepali appeared in 1945 B.S. It was an announcement on another book cover announcing a forthcoming monthly publication, the Nepal Bharat jivan. This ad had appeared on the cover of a book called Hasya Manjari. The third ad in Nepali was one which announced in 1953 B.S. what is said to be the frist newspaper in the Nepali language: Sudha Sagar. The Gorkhapatra frist advertising and promotion are some of many factors that help companies sell their products and services. Therfore, because company profits are determined by its ability to sell its products, advertising contributes to corporate profits. According to industry estimates , Nepal's advertising market is growing by over 20-25 percent every year and is expected to grow further as the economy expands, making it one of the fastest growing sectors of the industry.

Today's consumers are not satisfied with advertising telling the whole truth but also how it is done .This related to issues of portrayal of women, children and other minorities, and fairness in portrayal. It is common for adverisements to depict women as vain and seductive or dull -witted and insecure in comstant need of approval and ultimately best left in the home or kitchen. The ads also usually show girls being endlessly preoccupied with their appearance, fascinated primarily by dolls and jewellery, while boys are professionalsubjects such as science and technology. Social activists argue that the impact of such commercials and the images they portray is very strong because they are printed or broadcast repeatedly. Young children are most vulnerable to being influenced by such stereotypical images because they don't have the knowledge necessary to differentiate between fantasy and reality or to understand the irony or disregard the stereotypes.

Advertisement share in different media of Nepal

It is estimated that, the total ad volume is Rs. 2.25 billions annually out of which print media has share of 32 %. Whereas with 18 % in the e-media and others like outdoor, advertising direct marketing, events, sponsor programs, schemes, gifts and souvenirs have shared 50 %.(cited in Dr. Aryal-2004). Presently, there are 5 television channels on air. The share for this is minimal compared to other medium. According to NTV marketing department the advertising flow in NTV has increased from 172.9 million in the year 2058-2059 to 243 million in the year 2060-61.