What does an Advertising Agency Do?

A plethora of Businesses, Corporations, Government Organizations and Non Profit set-ups hire advertising agencies to advertise their products, brands and services to present and prospective customers.

1. Understand the Product / Company: An advertising agency begins by getting well acquainted with the client's goals, products & target audience. This knowledge proves beneficial in planning and creating an effective advertising campaign.
2. Plan & Create an Advertising Campaign: Once an advertising agency understands its clients' needs, the process of brainstorming and planning begins. Keeping in mind the client's goals (which can range from

• · pushing sales of its products and services
• · introducing new products in the market
• · reiterating its brand's benefits
• · attracting new customers or keeping in touch with old ones

The advertising agency executives work towards creating an effective advertising campaign (a single or a series of attention grabbing and unique ads) which is within the client's marketing goals and budget. This includes creating interesting slogans, attractive jingles and attention grabbing body copy for advertisements. The client has the final word and may ask for rework.

Strategize: Some Companies like to outsource their overall marketing responsibilities to advertising agencies. In such a case, the ad agency takes over the process of brand building, strategizing and pushing sales through other promotion techniques like sales promotions etc.