It is estimated that, the total ad volume is Rs. 2.25 billions annually out of which print media has share of 32 %. Whereas with 18 % in the e-media and others like outdoor, advertising direct marketing, events, sponsor programs, schemes, gifts and souvenirs have shared 50 %.(cited in Dr. Aryal-2004). Presently, there are 5 television channels on air. The share for this is minimal compared to other medium. According to NTV marketing department the advertising flow in NTV has increased from 172.9 million in the year 2058-2059 to 243 million in the year 2060-61.
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