Being a effective medium of mass media radio do have some prominent features:
- Radio makes pictures
- Radio speaks to million
- Radio speaks to individual
- The speed of radio
- Radio has no boundaries
- The simplicity of radio
- Radio is cheap
- The transient nature of Radio
- Radio as background
- Radio is selective
- Radio lacks space
- The personality of radio
- Radio teaches
- Radio has music
- Radio can suffer from interference
- Radio for individual, society, Public
- Radio can be State owned, community, commercial and pirated(operated by terrorist).
- Radio can be SW, MW And FM technically
- Radio is direct
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