Types of Advertising

Advertising can be classified in four ways: by target, audience, geographic area, media use, and purpose. It can be shown in the table below.

By Target

1. Consumer
2. BusinessIndustrial
3. Trade
4. Professional
5. Agricultural
6. Institutional or corporate
7. Retail
8. Promotional
9. National consumer
10. Direct market
11. Public service

By Geographic Area

1. International
2. National
3. Regional
4. Local

By Media Used

1. Print

• Newspaper
• Magazines

2.Electronic

• Radio
• Television
• Film

3.Out-of-home

• Outdoor(posters,bulletins, spectaculars )
• Transit(buses, trains,terminals, stations)
• Direct mail
• Directories
• Other media

By Purpose

1. Product or Nonproduct
2. Commercial or noncommercial
3. Primary demand or selective demand
4. Direct action or indirect action