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Wednesday, August 19, 2009

Characterstics of advertising

Being a effective media support service it do contain some characterstics which are as follows:

  1. Advertising is a special kind of communication
  2. Advertising is identifiable
  3. Advertisement is controlled
  4. Advertising is persuasive
  5. Advertising is purposive
  6. Advertising is an integral part of business plan
  7. Advertising is entertaining also.

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